Back & Rosta is a pioneer of cultural digitization and intelligent museum solutions, established in 2001 with its headquarters in Budapest, Hungary. In 2008, Back & Rosta founded its research and development base in Shanghai in order to transfer foreign technologies and to create innovative new applications for the Chinese cultural industry.
Through years of working with leading institutions in China, such as the National Museum of China, the Inner Mongolia Museum, the Shanghai Nature Museum, the Shanghai Urban Planning Exhibition Hall, the Wuhan Museum, and numerous other large, medium and small venues, Back & Rosta has accumulated a wealth of knowledge about exhibitions and trends of the museum and cultural industry in China. As an institutional member of the Association for Chinese Museums, a member of the City Museums Special Commitee, the Memorial Halls Special Committee, the Shanghai Multimedia Association, as well as other professional groups, Back & Rosta is an active sponsor of academic research, cultural and education programs, and a facilitator of international exchange between Chinese and foreign experts.
Building on a foundation of Western technologies combined with Chinese scale and execution power, leveraging continuous innovation, Back & Rosta is today not only an observer but a creator of the newest trends in cultural and educational technology. Our solutions cover all domains of cultural digitization, including on-site interactives, online platforms, and also mobile platforms. Our large (10+ meter-wide) interactive digital wall is an amazing new eye-catching exhibit technology for museums and art galleries to attract more visitors and to improve visitor experience. The Back & Rosta smart guidance platform is already widely used in many museums across China. It helps museum visitors enjoy automated guidance and a range of rich interactive features using their own mobile device. The platform boasts a large amount of specialized modules customized for various venues. Museums are further able to improve the onsite experience and attract more visitors through our WeChat guidance, our Augmented Reality (AR) technology, and our interactive recognition technology etc.
We at Back & Rosta have always believed that trust and support from our clients are our most important assets. We are certain that the synergy of Eastern and Western cultures and technologies can break through limits and create amazing new solutions. Meanwhile, we also believe that our team of experts represent the core resource of the company. Their full devotion, precise work attitude, creative thinking and high quality output have made Back & Rosta the leader in the industry today.

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Back&Rosta Events

Back and Rosta Ltd. founded in Hungary in 2001


Company enters China, establishing Shanghai representative office


Shanghai office upgraded to a branch company


Start to provide smart multimedia broadcast service to country pavilions at the Shanghai World Expo,

such as Czech Republic and Republic of Turkey


Release the mobile APP “China Museum Alliance"


The first version of "intelligent mobile guide" product released, used in the Yangtze River Estuary Science and Technology Museum in Shanghai

Became an institutional member of Shanghai Multimedia Industry Association in August


Adopted ISO9001 Quality Management System in April

Company certified as a Software Enterprise in October

Became an institutional member of the China Association of Museums in October


The first version of interactive Magic Wall released and used by Netfish and Internet cafe e-sports hall (Beijing headquarters) in August

Company certified as a High-Tech Enterprise in October


"Interactive wall" (magic wall) products obtained software product certificate in June

Passed ISO27001 information security management system certification in July

Participated in the museum and related products and technologies expo and won the "best exhibition award" in September

"indoor positioning" products were patented in September

Magic Wall wins China Top10 Museum Technology Excellence Award in November


In March, Multimedia engineering system integration qualification level 3

our “Sissi & Hungary" exhibition opens in Shanghai Museum, June

our “Sissi & Hungary” exhibition opens in Palace Museum (Beijing) ,September

In November, Tate Modern’s exhibition uses the Magic Wall


Chicago Art Institute’s exhibition uses the Magic Wall in September

Tomorrow Square shopping mall deploys Magic Wall in October

The Magic Wall wins TheTechnical Product Excellence Award of The 2th National Top Ten Museum in October


our “Hudec exhibition” opens in Shanghai History Museum, January

In January, world’s Largest Interactive Wall installed in Budapest, Hungary

In April, Magic Wall wins Excellent Exhibitors Award of The 14th China Yiwu Cultural Products Trade Fair&The 11th China International Tourism Commodities Fair

Shanghai Pudong Airport deploys the Magic Wall in July

In July, Back & Rosta Ltd celebrates 10-year Anniversary in China

The Magic Wall wins China Top10 Museum Technology Award in August

The Magic Wall wins the international Grand Prize of ICOM AVICOM F@IMP 2019 in August

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Address: No. 111-113, Huashi road, Xuhui district Shanghai 200233, P.R.China


Phone:+3670 321 5779


Address: Veres Pálné utca 14. Budapest, H-1053 Hungary.