Voyage Across the Seas: Masterpieces of Pacific Art from the Musée du quai Branly, France

Combining physical exhibitions with digital experiences has gained increasing recognition among museums and cultural institutions. Shanghai Museum has consistently been at the forefront of museum digitisation.

For this exhibition, the Magic Wall® interactive display took a different approach: when idle, it presented animated text alone. Seemingly simple at first glance, the display revealed beautifully detailed digital images of collection objects as soon as visitors tapped the text.