Intangible Cultural Heritage of Hungary Along the Danube - Patterns and Symbols on Ethnographic Objects

The Zhejiang presentation opened on 30 September 2026. Following an introductory section, three chapters explore family life, communal celebration and cultural dialogue. Lace, embroidery, pottery and food traditions introduce the home; masks, instruments and dance reveal collective customs. Audiovisual displays, scent experiences and interviews with Chinese and Hungarian specialists extend the encounter beyond objects. The Museum of Ethnography and the Matyó Folk-art Association contributed to the exhibition, with Back & Rosta organizing and coordinating the project. Traditional decorative motifs and digital interaction connect Hungarian heritage with contemporary creativity.